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There are only two options…
Before the shift of power to the consumer, when power sat with relatively few large corporations, it was ok to be like your competition. Ford, GM, and Chrysler all made very similar cars and used...
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The Relationship Bucket
How do you segment your customers? It is pretty common for companies to put their customers into specific buckets. Some of these buckets are reserved for internal eyes only and others are more public....
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Fear & Commitment
Happy Valentine’s Day! Now let’s talk about fear and commitment. Almost twenty years ago I proposed to my wife. I was scared to death and the fear caused doubt which crept into my mind as I made plans...
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Build The Bigger Brand
Megan Marrs recently contributed an article for the Daily Muse that appeared on Forbes yesterday about how to build your personal brand. She provides steps to follow for individuals to take in building...
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$1,000,000,000
One billion dollars is a lot of money. Hypothetically, if you had one billion dollars in discretionary spending money, would you use it to buy a company that has no revenue? It would seem less than...
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What light can tell you about customer relationships
Leadership has a long list of definitions, but when it comes to customer engagement there are three categories in which leadership can be better understood. As I write this I am wondering of these can...
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Lasting Memories and Final Impressions
I just returned from a much needed vacation. Twenty-one family members met in Florida and boarded the Allure of the Seas for a week of cruising in the Caribbean. It was an amazing trip and a great time...
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Feelings…nothing more than feelings
Becoming Bigger Than The WIdget means that you have built a community of fanatics, those who have a profound connection to you, your company, and/or your brand. These connections may not be rational....
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The Sticky Complement
It is much harder to build customer and partner loyalty with a compliment than it is with a complement. Compliments are nice … “nice office”, “pretty product”, “wonderful event” … These are...
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The Napkin vs. The Soccer Dad
Branding is tricky. Many think that the logo = the brand. Some companies spend millions working with agencies to develop their logo … their “look and feel”. Two problems with this … The first is that...
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