Quantcast
Channel: Bigger Than The Widget » relationships
Browsing all 10 articles
Browse latest View live

Image may be NSFW.
Clik here to view.

There are only two options…

Before the shift of power to the consumer, when power sat with relatively few large corporations, it was ok to be like your competition. Ford, GM, and Chrysler all made very similar cars and used...

View Article


Image may be NSFW.
Clik here to view.

The Relationship Bucket

How do you segment your customers? It is pretty common for companies to put their customers into specific buckets. Some of these buckets are reserved for internal eyes only and others are more public....

View Article


Image may be NSFW.
Clik here to view.

Fear & Commitment

Happy Valentine’s Day! Now let’s talk about fear and commitment. Almost twenty years ago I proposed to my wife. I was scared to death and the fear caused doubt which crept into my mind as I made plans...

View Article

Image may be NSFW.
Clik here to view.

Build The Bigger Brand

Megan Marrs recently contributed an article for the Daily Muse that appeared on Forbes yesterday about how to build your personal brand. She provides steps to follow for individuals to take in building...

View Article

Image may be NSFW.
Clik here to view.

$1,000,000,000

One billion dollars is a lot of money. Hypothetically, if you had one billion dollars in discretionary spending money, would you use it to buy a company that has no revenue? It would seem less than...

View Article


Image may be NSFW.
Clik here to view.

What light can tell you about customer relationships

Leadership has a long list of definitions, but when it comes to customer engagement there are three categories in which leadership can be better understood. As I write this I am wondering of these can...

View Article

Image may be NSFW.
Clik here to view.

Lasting Memories and Final Impressions

I just returned from a much needed vacation. Twenty-one family members met in Florida and boarded the Allure of the Seas for a week of cruising in the Caribbean. It was an amazing trip and a great time...

View Article

Image may be NSFW.
Clik here to view.

Feelings…nothing more than feelings

Becoming Bigger Than The WIdget means that you have built a community of fanatics, those who have a profound connection to you, your company, and/or your brand. These connections may not be rational....

View Article


Image may be NSFW.
Clik here to view.

The Sticky Complement

It is much harder to build customer and partner loyalty with a compliment than it is with a complement. Compliments are nice … “nice office”, “pretty product”, “wonderful event” … These are...

View Article


Image may be NSFW.
Clik here to view.

The Napkin vs. The Soccer Dad

Branding is tricky. Many think that the logo = the brand. Some companies spend millions working with agencies to develop their logo … their “look and feel”. Two problems with this … The first is that...

View Article
Browsing all 10 articles
Browse latest View live